07.03.16

Zodiak Rights’ Undressed Format commissioned in major territories following Italian launch success

Leading distributor Zodiak Rights, part of the Banijay Group, has seen two local adaptations of its brand new format Undressed commissioned, one in the UK and the second in The Netherlands, in addition to a recommission for a second 40 episode series in Italy, it was announced today by Tim Mutimer, CEO Zodiak Rights.   Following a first look deal with Discovery Networks, a 20 x 30’ series of Undressed, produced by Fizz (part of RDF Television), has been commissioned by TLC for the UK and Ireland.  In Holland, the 12 x 30’ series will be produced by Zodiak Nederland for TLC.   Entertainment format Undressed was originally created and produced by Magnolia Italy (a Zodiak Media company) for youth channel Nove and, after airing just four episodes, has been recommissioned in Italy for a further 40 x 30’ series. An instant ratings hit, Undressed doubled the slot average share in the commercial target (15-44s) and has reached more than 15m* viewers in Italy. Undressed is a hands-on social experiment which sees two complete strangers meeting for the very first time, and undressing each other in a darkened bedroom. With just thirty minutes to get to know each other, there’s no time to lose.  Based on scientific tests that looked at accelerating the process of falling in love through heightened intimacy, Undressed puts the theory into practice - will embarrassment overcome them or will they click and fall in love?   Grant Ross, Exec VP of Global Creative Development and Format Acquisitions at Zodiak Media said, "We're incredibly proud of Magnolia Italy for creating yet another innovative format for the group. The show is already a standout hit on Nove and is consistently delivering huge uplifts across all demos. Creativity remains at the heart of what we do and UNDRESSED is testament to our continued investment into our creative talent and their ideas which travel. As one of our strongest new formats we are pushing this one hard, both within and outside the footprint. We truly believe UNDRESSED has the potential to be a big hit in many more territories.”   (* across all episodes, including repeats)